M24 - The MotorSport Museum

M24: 24 Hours of Le Mans Museum – When Technology Steps Aside to Let Emotion Take the Wheel

How do you bring more than a century of motorsport history to life without turning a museum into a showcase of technology? That was the ambition behind the new M24 - 24 Hours of Le Mans Museum, a completely redesigned venue offering visitors an immersive journey into one of the greatest legends in motorsport.

Following 11 months of renovation and a major extension that expanded the museum to 8,600 m², M24 now delivers an entirely new visitor experience. More than 197 artefacts, 4,667 scale models, and iconic racing cars tell the story of the 24 Hours of Le Mans through a carefully curated journey designed to inspire emotion at every turn.

Behind this seamless experience lies a far more complex reality: orchestrating dozens of audiovisual systems so they work together as one coherent narrative. This is where AV Designers partnered with the Automobile Club de l'Ouest (ACO).

Creating a Seamless Visitor Journey Without Overshadowing the Collections

In a museum, technology is never the destination. It exists to support the story, guide visitors through the experience, and enhance the collections without drawing attention to itself. At M24, each exhibition space has its own identity, whether dedicated to an iconic racing car, a historic achievement, a defining era, or a technological breakthrough. Yet visitors should never feel as though they are moving from one isolated installation to another. Every transition must feel effortless.

Achieving this continuity required extensive behind-the-scenes work: designing a technical architecture capable of synchronising the entire visitor experience.

One Central Brain Controlling the Experience

Imagine an orchestra without a conductor.

Every musician might play their part perfectly, but the performance would lack cohesion.

In an immersive museum, that conductor is the show control system. AV Designers designed and integrated the systems that coordinate every audiovisual element throughout the museum.

For visitors, everything feels intuitive and natural. For the museum's operational teams, this architecture provides a reliable, user-friendly, and sustainable platform for day-to-day management.

Bringing Emotion to Life Through Sound

The story of Le Mans is not told through images alone. It is also experienced through sound.

The roar of legendary engines, the atmosphere of the pit lane, historical commentary, and drivers' testimonies all contribute to the immersive experience.

AV Designers was responsible for the design study and integration of the museum's audio systems. The objective was not simply to distribute sound, but to create a carefully crafted audio environment that naturally accompanies visitors throughout their journey.

Highlighting Motorsport Legends with Light

Some racing cars tell the history of motorsport all by themselves.

The challenge is knowing how to reveal them.

Lighting plays a fundamental role. It draws visitors' attention, highlights the lines of a legendary prototype, and reinforces key moments within the exhibition.

AV Designers contributed to the design, integration, and programming of the lighting systems, helping to showcase the museum's exceptional collection.

An Integrated Approach for an Ambitious Project

Beyond the technologies themselves, the real challenge was ensuring they all worked together seamlessly.

For the M24 project, AV Designers delivered technical design, system integration, programming, and project management across several major disciplines, including show control, video, audio, lighting, and IT infrastructure.

This multidisciplinary approach ensured complete technical consistency while simplifying both commissioning and long-term operation.

A Benchmark for Future Immersive Experiences

M24 perfectly reflects what drives AV Designers every day: transforming technology into emotion.

Behind every light cue, every perfectly synchronised video sequence, and every immersive soundscape are hundreds of hours of design, engineering, integration, and programming.

Now open to the public, the 24 Hours of Le Mans Museum has already established itself as an international reference in the world of motorsport museums.

For AV Designers, it also stands as another demonstration of what can be achieved when design, engineering, and scenography work together toward a single vision.